Offers Glossory

Different offers and their terminology across stores and the Purchasely console

Kirupa avatar
Written by Kirupa
Updated over a week ago

New user acquisition

Offering free trial or discounted price for a new user.

Apple App Store Connect:

Google play console:

Purchasely Console:

You don't have to add the intro offer id to the Purchasely console. Thanks to the paywall tags we will get the intro offer or price and duration.


Retention & Win-back

Offering free trial or discounted price to the existing or expired subscribers.

Apple App Store Connect:

Google play console:

Purchasely Console:

You should add this offer id in the products and plans. Please bear in mind that a plan can have any number of promotional offers

  1. Buttons Action: Winback /retention offer

  2. Plan: choose the plan that has promotional offer( you have added in the products and plans)

  3. Offer: Offer name (that you gave in the products and plans).

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