The following events were designed to bring you a deep understanding of your customers' behavior and help you trigger powerful automation.
⚠️ Only ACTIVATE and DEACTIVATE events are sent to you by default. If you would like to receive below events, you have to enable them in our console:
Billing Information
Event Name | Description | Marketing recommandation |
| A subscription event caused a money transaction. It could be a positive balance (initial payment, renewal) or negative (refund). | You can use that data to compute a total spendings by use. It is also a precious event to send to your MMP |
Billing issue
Event Name | Description | Marketing recommendations |
| A billing issue on the subscriber's end occurred at renewal. The subscriber has entered the grace period. The subscriber still has access to all subscription benefits during the grace period. | You should stress to the subscriber that a billing issue occurred and invite them to update their store settings to avoid losing access rights. You should also let them know that access rights will be maintained only for a short period of time. You should also frequently remind them about the issue during the grace period until they actually act on it. |
| The subscriber hasn't resolved the billing issue during the grace period. They no longer have access to the subscription benefits. | Inform the subscriber that they no longer have access to subscription benefits because the billing issue wasn't fixed in due time.
You should let the subscriber know that they can still restore their subscription (and still benefit from the offer they were potentially enjoying) if they resolve the billing issue by updating the store settings. |
| A billing issue on the subscriber's end occurred at renewal. The subscription enters the billing retry phase. The subscriber no longer has access to the subscription benefits. | You should let the subscriber know that they can still restore their subscription (and still benefit from the offer he was potentially enjoying) if he resolves the billing issue by updating the store settings. |
| The customer has canceled the subscription during the grace period. The subscription is terminated. The subscriber no longer has an active subscription. | You could send a cancellation survey to clearly identify why the user has canceled their subscription. You should inform the subscriber that their subscription is now terminated. |
| The transaction was successfully completed during the grace period. | You could thank the customer for having resolved the billing issue and inform them that they can keep on enjoying their subscription. |
| The transaction was successfully completed while in billing retry. | You could thank the customer for having resolved the billing issue and inform them that the subscription has been restored. |