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Cancellation - Subscription Events
Cancellation - Subscription Events

Subscription events generated upon Subscription Cancellation

Kirupa avatar
Written by Kirupa
Updated over a week ago

The following events were designed to bring you a deep understanding of your customers' behavior and help you trigger powerful automation.

โš ๏ธ Only ACTIVATE and DEACTIVATE events are sent to you by default. If you would like to receive below events, you have to enable them in our console:

Event Name


Marketing recommandation


The customer has canceled the automatic renewal of the subscription.

You could send a cancellation survey to clearly identify why the user has disabled the auto renewal. Based on his.her feedback and and the information you'll get as part of the event attributes, you could envision sending a promotional offer before the end of the current subscription cycle, in an attempt to retain the subscriber.


The customer has reactivated the automatic renewal of the subscription.

You should highlight to the subscriber that the auto renewal has been effectively reactivated and thank him for their trust.


The subscription is terminated. The subscriber no longer has an active subscription.

You should inform the subscriber that their subscription is now terminated.


The subscription owner has revoked access rights to the account user, through the family sharing settings.

You should inform the account user that he.she no longer has access to subscriptions benefits because the owner of the subscription has revoked their rights.

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