The following events were designed to bring you a deep understanding of your customer's behavior and help you trigger powerful automation.
⚠️ Only ACTIVATE and DEACTIVATE events are sent to you by default. If you would like to receive below events, you have to enable them in our console:
Activation
Event Name | Description | Marketing recommendation |
| A subscription has been purchased. The user becomes a subscriber. | You could use the opportunity to showcase again ALL benefits included in the subscription that has just been purchased. A purchase is typically motivated by a specific feature included in the subscription (e.g. offline content, HD, ...). The subscriber might not be aware of ALL features included in the newly-acquired subscription, which may reduce their appreciation of its value over time. The more a subscriber taps into the full range of benefits included in their subscription, the less likely they are to churn. |
| A free trial or an introductory offer has started. | You could use the opportunity to showcase again ALL benefits included in the subscription that has just been purchased. A purchase is typically motivated by a specific feature included in the subscription (e.g. offline content, HD, ...). The subscriber might not be aware of ALL features included in the newly-acquired subscription, which may reduce their appreciation of its value over time. The more a subscriber taps into the full range of benefits included in their subscription, the less likely they are to churn. |
. | The free trial or the introductory offer has been converted to a standard subscription. | You could let the subscriber know that their promotional offer period has ended and that the subscription will continue as planned. You could also highlight the benefits of higher grades of subscriptions to pave the way for the upsell strategy that may eventually follow |
| The free trial or the introductory offer did not convert to a standard subscription | You should inform the subscriber that their subscription is now terminated following a discount period. |
Reactivation
Event Name | Description | Marketing recommandation |
| A subscription that had expired has been reactivated. | You could thank the user for having reactivated their subscription, while reminding them of all benefits included in their subscription. |