As you will go through the dashbaord, please have in mind the following rules that we follow to provide you with accurate and live data
Subscriptions Tab
Here, we are taking into account the Free trials in the active and new suscriptions
For the graph 'New subscriptions and churn', only the users taking a subscription for the very first time are taken into account.
Example - A user A subscribed in June 2022 and unsubscribe several months later.
If A comes back in May 2023, it will move from 'Churn' to 'New' in June 2022
Cohorts Tab
The Free trials are not included in the graph 'Retention Cohort' (in the column Total)
The Grace Periods are included in the graph 'Retention Cohort'
For the graph 'Retention Cohort', only the users taking a subscription for the very first time are taken into account.
That means the Total can change over time
Example - A user A subscribed in June 2022 and unsubscribe several months later.
If A comes back in May 2023, it will be back in the cohort of June 2022
Trial Tab
A free trial can still be ongoing if there is some issues with the payment (status = 'Free trials started').
The stores will keep this status for 60 days before unsubscribing the client (status = 'Free trials not converted')
Tips - Take into consideration the lenght of your free trial to better read the graph and the 'on-going' trials
Events Tab
Think about unselecting 'ALL', then select the categories and the specific events that you need to look at.
The event 'IntroOfferStarted' takes into account all the subscribers who had an intro offer at some points, no matter if they are new suscribers or existing subscribers taking a new subscription