Dashboard - Subscriptions
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Written by Kirupa
Updated over a week ago

The subscriptions dashboard presents the live data about the evolution of

You can filter the subscription data by country, platform, plan, period type and time duration.

Subscription

Daily active subscriptions

Subscriptions that started and has not yet expired. Free trials and subscribers that have cancelled the renewal of their subscription are included.

Daily new subscriptions and churn

The number of new subscriptions (free trials included) and churns (subscriptions ended) per period.

Daily refund rates

The proportion of subscriptions initially taken that were refunded. The date displayed is the date the subscription started not the day of the refund. That means you should expect past days to change.

Daily revenues

The total money paid by your users (incl. VAT and store fees) for subscriptions (new and renewals) and one time purchases. Refunds will be displayed as with negative amount at their effective date. The amounts are converted in Euros from the user currency. The revenue is splitted by stores.

Daily revenues by country

The total money paid by your users (incl. VAT and store fees) for subscriptions (new and renewals) and one time purchases. Refunds will be displayed as with negative amount at their effective date. The amounts are converted in Euros from the user currency. The revenue is splitted by country.

Daily revenues by plan

The total money paid by your users (incl. VAT and store fees) for subscriptions (new and renewals) and one time purchases. Refunds will be displayed as with negative amount at their effective date. The amounts are converted in Euros from the user currency. The revenue is splitted by plans.

MRR

The Monthly Recurring Revenue (MRR) is an indicator of the size and growth of your paid subscribers base and so your subscription business. MRR differs from standard revenue calculation for non-subscription business in the way that it spreads over the subscription length, the actual revenues generated by each user. The amount is calculated on a 28-day base period. If you have an annual subscription at 100$ it will appear as 7,66$ MRR (100 / 365,25 * 28). A weekly subscription at 1.99$ will appear as 7,96$ (1,99 / 7 * 28)

The current MRR, last month MRR, 3 months ago and 6 months ago are the amounts computed before subtraction of store fees (15% or 30%) and VAT.

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