You have created and started a new A/B test for your desired Placement. Once the test is started, it goes live without any further dependency.
A/B test data table
Name- of the A/B Test
Name- of the placement in the A/B test
Duration of the A/B test- the start date and the end date( if the A/B test is terminated)
Name- of the paywall test variant.
Revenue- the sum of revenue generated by paid subscriptions of the variant.
ARPU- the sum of revenue generated by paid subscriptions (excluding paid trials) and divided by the number of unique viewers
ARPPU- the sum of revenue generated by paid subscriptions (excluding paid trials) and divide by the number of users who paid said subscriptions.
We don’t divide it by the “Views to paid” metric, because in some cases we don’t have the associated revenues.
ℹ️The revenue, ARPU and ARPPU are live data and are up to date even if the A/B test was stopped.
Repartition- Weightage of the test variant.
Unique Viewers- the total number of distinctive viewers of the paywall in the subject.
Subscription Started- the total number of users who started their subscription with the regular price (Do not include the free trial or intro price).
Trial Started- the total number of users who started their free trial or intro price or promo code.
Trial Converted- the total number of users who started their free trial/intro price/promo code and converted to the regular price subscription.
Trial Ended- the total number of users whose trial period ended(free trial/intro price/promo code).
View to Paid- the sum of subscriptions started and trials converted.
The percentage of views to be paid = (Subscription Started+Trial converted)/Unique Viewers.
First Renewal- the total number of users who renewed their subscription while they were in the regular price cycle.