A/B testing paywalls are a great way to grow your business by minimizing risks and measuring the impact of changes.
Create a new UI A/B Test
Prerequisites: You should have:
3.2 SDK version
Minimum of 2 Paywall(Paywall published)
Step 1: In Purchasely Console, Click on A/B Test --> you can either click on Start your first A/B test or New A/B Test.
Step 2: Provide the mandatory fields- Name, ID, and Placement. You can add a short description of the A/B test created.
Name & ID: both have to be unique.
Description: a short phrase about the test.
Type: choose the type as UI
⚠️ You need to choose between UI and Price to avoid mixing different things in your variations which would lead to uninterpretable results.
Placement: Only one placement can be selected per test. If the Placement was already chosen for another test, it can't be used for another test.
Audience: choose the audience you would like to run this test on.
Audiences in an A/B test is the practice of analyzing the performance of a primary or secondary outcome variable for particular sub-groups of the users. Thanks to the Audience feature in Purchasely now you can target specific audiences for your A/B testing.
⚠️ Please pay attention that you can't run multiple A/B tests for the same combination of Audience and Placement
Step 3: Select paywalls for the A/B/C test respectively
ID- is created by default.
Weight- is assigned by default.
Paywall- you can choose any paywall that you have already created.
Total weight- your total weightage for all the tests you have created should be equivalent to 100. You can click on equalize to make them=100.
You can click on Save as a draft and Start A/B test whenever you are ready to run it.
Once you have started the A/B test:
You can neither edit the placement nor the paywall
Please refer to A/B Test- Interpretation of data table in Purchasely and A/B Test- Interpretation of data chart in Purchasely Console to know more about the A/B test results.