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Things to review before you launch a Price A/B test: 5 Dos of Price A/B test
Things to review before you launch a Price A/B test: 5 Dos of Price A/B test

Know things you shouldn't do in a Price A/B test

Kirupa avatar
Written by Kirupa
Updated over a week ago

Before launching your price A/B test, there are a few important things to review to ensure the test runs smoothly. Here are some tips to consider:

  1. Organize your Products and Plans: Review how your Products and Plans are organized in the Purchasely Console. Google doesn't have a Subscription group concept, so we manage this for you based on how you set up your Products and Plans.

  2. Understand Subscription Groups: In Purchasely, Products are equivalent to Subscription groups in Apple. Subscription groups play a vital role in

    a. managing migration policy

    b. ensuring subscribers only see plans available in their subscription group

    c. preventing users from buying two subscriptions from the same group

    d. create a new subscription group only when you have to do a regular price testing

  3. Avoid Double Subscriptions: Make sure users cannot double-purchase subscriptions during the test.

  4. Keep Prices Hidden: Ensure that users do not see the price of the other variant during the test. In other words, don't show the price of variant A to variant B, and vice versa.

  5. Targeting the Same Users: If you plan to target the same set of users for subsequent price tests, ensure that they are not included in the first test results to maintain the integrity of your data.

    By following these tips, you can avoid potential issues and launch a successful price A/B test.

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