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Placements- Key points to note
Placements- Key points to note
Kirupa avatar
Written by Kirupa
Updated over a week ago


It represents a particular touch point in your product or in your user journey, where it makes sense to display a paywall. Placements are hardcoded in your app in the sense that, this is the app that chooses which Placement matches where the users are in their journey.

โ€‹For example, you can choose to use a different Placement at the app launch, after your onboarding, or for subscribers that you want to upsell.

Placement characteristics:

  • You can remotely reconfigure in the console which paywall should be displayed.

  • You can also choose a paywall variant to perform an A/B test for a particular Placement.

  • Using different Placements will allow you to target users with contextualized paywalls.

  • For the sake of simplicity, you can start by putting the same paywall on all your Placements, and reconfigure them afterwards when you create or want to test new paywalls.

  • We recommend around 5-10 Placements are fair enough to have a run A/B test.

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