A Target Audience is a paywall personalization feature that can use A/B testing. They are created to offer your users the custom-made purchase experience.
To understand more let us start with an example; Say that you own a fitness app and you have two groups of users
who would like to lose weight and get fit
who would like to get trained for a marathon
You will not show the same paywall for these different segments of users. The Target Audience feature of Purchasely plays a major role to achieve paywall personalization. In addition to that, you can A/B test the paywall/price on your Target Audiences.
How are they segmented?
You segment your mobile application users based on a few criteria, in order to customize their paywall. Those criteria are Attributes. There are built-in and user attributes.
⚠️Please note that the value of the user attributes should be sent by your developer to us through the SDK.
Check out this article to know the prerequisites to use the Target Audiences feature in Purchasely.
Refer to this article on how to associate Target Audiences to the placements you have created and run an A/B test for same.