INTRODUCTION:
Promo codes can be a great way to entice customers to take advantage of sales, discounts, or get something extra for their money. Whether you're planning a promotional campaign for Halloween or Black Friday, Purchasely can help you create eye-catching and customized paywalls to draw attention to the options you're offering.
In this help article you will find best practices to perform offer code or promo code campaign.
Types of custom codes:
One-time: is a unique code, can be used only once. eg: YUHKJBKB
custom code: is a generic code, it can used more than once. eg: BLACKFRIDAY
One time code distribution:
You can share the code via Inapp messages, push notification, email campaign and also with a deeplink. Please find links below:
Apple deeplink:
Google deeplink:
Custom codes:
Before designing the paywalls, you should know that the redeeming custom code in iOS and Android are not same when it comes to the UI.
In iOS devices, you can click on the promo code ? link in the Purchasely paywall or use a special promo code paywall.
In Android, to redeem the custom code, you have to click on the CTA and then go to the other payment methods and apply the code and redeem the offer.
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Custom code paywall designing best practices for iOS users campaign:
Promo code ? link in each and every paywall
2. Promo code paywall template
3. Promo code custom action
Promo code action lets you make promo code campaigns by sharing a custom code.
ACTION: Promo code
PROMO CODE: Fill in the custom code
OPEN APPSTORE: Enable Open link on click(⚠️ This feature can be used only for Apple custom codes.)
Custom code paywall designing best practices for Android users campaign:
For Android custom promo code campaign, since the custom code redeem Android UI is different than of iOS,
start with a paywall and add extra button to open a presentation(Redeem a promo code)
In the second paywall, add instructions on how to use the promo code in the Android
Add a subscribe button with the plan linked to the custom code
The user will then click on the subscribe CTA and redeem the code.
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