Target Audience's user attribute | Purchasely Help Center

User attributes are user-specific information that you can pass through your mobile application. They can be used to segment your user base, thanks to our Target Audience feature. There are two types of user attributes in the Purchasely console

Built-in user attributes
Custom user attributes

Built-in user attributes

The value of these attributes are received by Purchasely system by default. Please find below the list of Purchasely's built-in attributes:

Name	Key	Datatype
Anonymous id	`anonymous_id`	String
App version	`app_version`	String
Device manufacturer	`device_manufacturer`	String
Device model	`device_model`	String
Device type	`device_type`	String
Is logged in	`is_logged_in`	Bool
Language	`language`	String
Store Country	`store_country`	String
OS name	`os_name`	String
OS version	`os_version`	String
SDK version	`sdk_version`	String
User id	`user_id`	String

⚠️Please note that the built-in attributes can be neither deleted nor edited.

Custom Attributes

You can collect and store custom user attributes in addition to built-in attributes. Regardless the type of attributes, You can create as many of themuser attributes as you need.

How to create Custom Attributes

You can create user attributes from the User attributes under Settings

Click on New User Attribute in the top right corner

Name: The name of your user attribute can be alphanumeric, and you can't give the same name to another attribute

Key: Key is the ID your developer can use to send the right value through the SDK

Data type: Data types can be either one of the following: string, bool, date, int (used for the whole number), and float(used for the decimal numbers)

⚠️You can neither edit nor delete the user attribute once an audience is created using them.

Refer to this article on how to create an audience.