How to create a Target Audience:
You can find the Audiences feature under Catalogue in Purchasely Console.
Name: The purpose is readable and there is no technical impact. It should be alphanumeric.Select a user attribute: select the property to classify your targeted audience.
The user attribute can be either a built-in attribute or you can create custom attributes that match your requirement.
You can segment your audience using multiple attributes that are linked through the AND and OR logic.
Once you have set up your Target Audience, click on save and your audience has been created successfully !!!
Check this link to view instructions on how to associate your audiences with your placements